Freelance strategist, thinker, and storyteller.
Backed by fourteen years of experience and a brain that just can’t let go of a challenge.
Where I excel:
Empathy, curiosity, and creativity.
A strategy so sharp it makes you smile.
Working with creatives: for three and a half years, my partner was a writer.
Fast thinking that doesn’t sacrifice quality.
Creative comms planning.
Gentle leadership.
A few of my favorite things:
Dusting off dusty ol' CPG brands.
A wildly surprising or contrarian take.
Unexpected research methodologies.
Spinning a yarn.
Brands I've worked on:
Hotels.com
Infiniti
American Airlines
Ball
JELL-O
Red Wing
Harley-Davidson
Under Armour
United Rentals
Rimowa
Philadelphia Cream Cheese
IHOP
J.P. Morgan Chase
Petco
Blue Buffalo
Uber
Yoplait
Oikos
Light + Fit
Ocean Spray
KitKat
Firehouse Subs
Etsy
Dixie
Quilted Northern
Jobs & Awards
ORCHARD | Head of Strategy | 2022 - 2025
The Drum World's Hottest Independent Agencies 2025
Ad Age A-List 2023 & 2024
Ad Age Comeback Agency of the Year 2024
Adweek Agency of the Year Finalist 2023
Adweek Creative 100 2023
Ad Age Small Agency of the Year 2023
DROGA5 | Strat Dir., Group Strat Director | 2017 - 2022
Adweek Agency of the Decade
CP+B | Strategist, Senior Strategist | 2013 - 2017
Effie Effectiveness Awards United Rentals
Effie Effectiveness Awards Philadelphia Cream Cheese
2020 Campaign US Strategic Planner of the Year Nominee
Droga5 Employee Spotlight Awards Winner
And authorship of strategies that have led to multiple Lions, Pencils, and Cubery's most attention-grabbing ad ever tested
About Me
After completing my International Relations degree at William and Mary, I was told I ask too many questions for government work. And in my pursuit to find a career that would be industry agnostic and truth loyal, I found advertising strategy. I enrolled in the Brandcenter and the rest is history.